Product

About the Salesforce Platform

The Salesforce Platform is the underlying cloud infrastructure and set of development tools that powers all of Salesforce's applications, including Sales Cloud, Service Cloud, Marketing Cloud, Commerce Cloud, and more. It's a robust Platform as a Service (PaaS) that allows organizations to build, customize, and extend their CRM functionalities with low-code, no-code, and pro-code tools. Key features include declarative development tools (e.g., Flow, Lightning App Builder), programmatic development capabilities (Apex, Lightning Web Components, Visualforce), data management, security features (e.g., Multi-Factor Authentication, encryption), AI capabilities (Einstein AI), integration services (MuleSoft), and a vast ecosystem of pre-built apps on the AppExchange. It's designed to provide a unified, scalable, and secure environment for businesses to manage customer relationships and build custom enterprise applications.