Product

About the Adentro

Adentro is a cloud-based marketing platform that leverages a business's guest Wi-Fi to create a powerful customer engagement and analytics tool. The software captures valuable first-party data from customers who connect to the Wi-Fi network. This information is used to build enriched customer profiles and analyze in-store behavior, such as foot traffic and visit frequency. Businesses can then use these insights to launch personalized email and social media advertising campaigns, with a focus on a "closed-loop attribution" model that links digital marketing efforts to real-world store visits.