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About the Adobe Firefly

Adobe Firefly is a family of creative generative artificial intelligence (AI) models developed by Adobe. It's designed to empower creators with AI-powered tools for generating images, vector graphics, text effects, and now even video and audio from simple text prompts. Firefly is integrated into various Adobe Creative Cloud applications like Photoshop, Illustrator, and Adobe Express, and also exists as a standalone web application. A key differentiator for Firefly is its focus on being "commercially safe," as its models are trained on licensed content (like Adobe Stock) and public domain content where copyright has expired, ensuring generated outputs can be used in commercial projects. It streamlines creative workflows, accelerates ideation, and helps users bring their artistic visions to life with unparalleled speed and control.