Product

About the CHILI GraFx

CHILI GraFx is a cloud-based creative automation platform that empowers brands and agencies to produce high volumes of on-brand graphic content across print, digital, and animated channels at scale. It utilizes "Smart Templates" that simplify design, enforce brand guidelines, and allow for automated variant generation, localization, and personalization by designers and non-designers alike. The platform integrates with various MarTech solutions (DAM, PIM, CRM) via an API-first approach and includes features like GraFx Studio (for template creation), GraFx Publisher (for print-ready output), and AI assistance (GraFx Genie) to streamline the entire creative production workflow, ensuring brand consistency and accelerating time to market.