Product

About the FCC Ads Manager

FCC Ads Manager is a self-serve retail media platform by Flipkart Commerce Cloud that enables e-commerce publishers to create, manage, and optimize advertising campaigns across their digital properties. It supports various ad formats, including Sponsored Product Ads, Display Ads, and Contextual Ads, allowing advertisers to target users based on intent and behavior. The platform offers advanced audience segmentation, attribution modeling, and real-time analytics to enhance campaign performance and return on ad spend (ROAS).