Product

About the Foursquare Attribution

Foursquare Attribution is a powerful measurement solution that quantifies the effectiveness of advertising campaigns in driving real-world conversions, specifically focusing on in-store visits and sales. Leveraging Foursquare's proprietary location data, always-on panel of devices, and advanced methodology (including a "Closed Loop" feature for combining online and offline conversions), it connects ad exposures across various channels (digital, social, audio, TV, OOH) to actual store foot traffic and transactions. The platform provides real-time insights into campaign performance, revealing incremental lift, top-performing drivers, and opportunities for optimization. It aims to help marketers understand true ROI, allocate ad spend effectively, and gain a holistic view of the customer journey from ad impression to in-store purchase.