Product

About the Fullstory

Fullstory is a Digital Experience Intelligence (DXI) platform that helps companies understand and optimize how customers interact with their websites and mobile applications. It automatically captures and indexes every user interaction (clicks, scrolls, mouse movements, keystrokes) retroactively, providing a complete and detailed view of user behavior. Key features include: Session Replay (video-like replays of individual user sessions), Heatmaps (visualizing aggregate user engagement), Frustration Signals (identifying rage clicks, dead clicks, error clicks), Funnels & Conversion Analysis, Journey Mapping, Error Tracking, and AI-powered insights (StoryAI) for actionable recommendations. Fullstory's "Fullcapture™" technology ensures comprehensive data collection without manual tagging. It helps product, UX, engineering, and support teams identify pain points, debug issues, improve conversion rates, and create more seamless digital experiences, all while adhering to strong privacy and security standards (SOC 2 Type II, ISO 27001, ISO 27701).