Product

About the Gigya Customer Identity Management Platform

Gigya's Customer Identity Management Platform, now a core component of SAP Customer Data Cloud, is a comprehensive solution designed to help businesses manage and secure customer identities and access across various digital channels. It consolidates customer data into unified profiles, enabling organizations to deliver personalized experiences while ensuring compliance with global data privacy regulations (like GDPR and CCPA). Key functionalities include Customer Identity and Access Management (CIAM) for secure customer registration, login, and single sign-on (SSO) across websites, mobile apps, and IoT devices. It also provides robust consent and preference management, unified customer profiles by aggregating data from multiple touchpoints, and enterprise-grade scalability to handle billions of identities. The platform empowers businesses to build trusted digital relationships, personalize marketing, sales, and service interactions, drive customer loyalty, and enhance data security.