Product

About the Google Analytics Hub

Google Analytics Hub, now integrated into BigQuery Data Sharing, is a platform that allows organizations to securely exchange and share data and insights across different teams and with external partners. It's a data marketplace where producers can publish and monetize their datasets, and consumers can discover and access them. Analytics Hub is built on the scalable infrastructure of Google BigQuery, ensuring high performance and security. It is used to facilitate data-driven collaboration and unlock new revenue streams from data assets without the need for complex ETL (Extract, Transform, Load) processes.