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About the Groupon

Groupon is a global e-commerce marketplace that connects subscribers with local merchants by offering activities, travel, goods, and services at discounted prices. It operates on a "pay-for-performance" model for merchants, meaning businesses only pay a marketing fee after customers redeem their vouchers. Groupon aims to drive new customers and revenue to businesses by promoting their offers through its website, mobile app, and various marketing channels. For consumers, it provides access to a wide range of deals across different categories. The platform offers tools for merchants to create promotional offers, track performance via a Merchant Center portal, and manage bookings.