Product

About the Hightouch

Hightouch is a data activation platform that pioneered the Reverse ETL category. It allows businesses to sync data from their cloud data warehouse (such as Snowflake, Databricks, and Google BigQuery) into the tools that business teams use every day, including CRMs, marketing automation, and sales tools. Unlike traditional Customer Data Platforms (CDPs) that require a separate data store, Hightouch operates on top of your existing data warehouse, making it a "composable" CDP. This approach ensures a single source of truth for customer data, enabling real-time personalization, advanced audience segmentation, and operational workflows without the need for complex, custom engineering.