Product

About the Insider

 Insider is an AI-powered omnichannel customer experience and engagement platform designed for marketers to drive growth across the entire customer journey, from acquisition to retention and revenue. It features an integrated Customer Data Platform (CDP) that unifies customer data from various sources (web, app, CRM, POS, ads) to build 360-degree customer profiles. Leveraging its proprietary AI engine (Sirius AI™ and Agentic AI), Insider predicts customer behavior and enables marketers to orchestrate highly personalized, cross-channel experiences. Key capabilities include journey orchestration (Architect tool) across 12+ channels (Web, Mobile App, Email, Push Notifications, SMS, WhatsApp, Facebook Messenger, RCS, Site Search, Ads), advanced personalization, real-time insights and analytics, and dynamic segmentation. Insider aims to help businesses deliver consistent, timely, and relevant one-to-one experiences at scale, enhancing customer satisfaction, boosting conversions, and maximizing ROI.