Product

About the Jeto

Jeto is a campaign self-service and marketing automation application designed specifically for organizations using Adobe Marketo Engage. Its primary purpose is to empower global and distributed marketing teams, product marketers, and regional units to create and launch marketing campaigns directly in Marketo without requiring extensive technical knowledge of the Marketo platform itself. Jeto streamlines marketing operations by automating the creation of Marketo programs, reducing manual tasks, ensuring brand consistency across different regions and product lines, and freeing up marketing operations teams to focus on more complex, strategic projects. It achieves this through customizable intake forms, structured validation and approval workflows, and direct integration with Marketo's core functionalities. Jeto is a product of MERGE.