Product

About the Oracle Demantra

Oracle Demantra is a suite of integrated demand management and supply chain planning applications designed to help organizations accurately forecast and plan for demand, manage trade promotions, and optimize sales and operations planning (S&OP). It utilizes advanced forecasting algorithms (including Bayesian Markov models), multi-dimensional data analysis, and collaborative workflows to achieve a consensus demand plan. Demantra enables businesses to analyze historical sales data, incorporate various influencing factors (like promotions and events), manage trade funds, and reconcile deductions. It supports capabilities such as demand management, advanced forecasting and demand modeling, predictive trade planning and optimization, real-time S&OP, and deductions and settlement management.