Product

About the Plauti

Plauti is a Salesforce‑native data quality and data management suite that provides deduplication, verification, enrichment, mass update, and data action automation to keep CRM data accurate, complete, and ready for AI and analytics. Solutions like Plauti Deduplicate (formerly Duplicate Check), Plauti Verify (for validating and standardizing email, phone, and address data), and Plauti Data Management (PDM) help unify all customer data, prevent duplicates at entry, clean existing records at scale, and embed data quality logic directly in Salesforce flows and processes. The platform exposes APIs, flow actions, and a Data Action Platform (DAP) with actions such as “Ask ChatGPT” so admins and developers can automate complex data operations without extensive custom code.