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About the ProfitWell Metrics by Paddle

ProfitWell Metrics by Paddle is a free, powerful subscription analytics platform that provides SaaS and subscription businesses with real-time insights into their key financial and engagement metrics. It automates the collection and calculation of critical SaaS KPIs such as Monthly Recurring Revenue (MRR), churn rate (gross, delinquent, voluntary), customer lifetime value (LTV), upgrades, downgrades, and average revenue per user (ARPU). It seamlessly integrates with major payment providers like Stripe, Braintree, Chargebee, Recurly, Maxio, and of course, Paddle Billing, to pull historical and current data into easy-to-understand dashboards. Beyond reporting, it offers benchmarking data against a vast cohort of other subscription companies and provides data enrichment. The platform helps businesses understand their growth drivers, identify areas for improvement, and make data-driven decisions to optimize their subscription models.