Product

About the Promomash

Promomash, now operating under the CPGenius™ brand, is a comprehensive Trade Management System designed to unify sales and marketing efforts for CPG brands. It provides a full suite of software and services for Trade Promotion Management (TPM), Deduction Management, and Demo & Event Management. The platform enables brands to plan promotions, project profitability, set budgets, monitor progress, and analyze results in real-time. It streamlines deduction reconciliation, offers deep insights into trade spend, and integrates with daily sales data (e.g., via Crisp) for real-time plan-versus-actual performance analysis. Promomash aims to provide CPG companies with granular visibility, improve cash flow, profitability, and growth by consolidating all revenue-generating activities into one unified platform.