Product

About the Promomash

Promomash is a cloud-based trade promotion management (TPM) solution designed specifically for consumer packaged goods (CPG) brands. It enables users to plan, execute, analyze, and optimize trade promotions, field sales, marketing activities, and in-store demos in one unified platform. Promomash also offers turnkey deduction management services, automating the capture, categorization, validation, and dispute of deductions to recover lost revenue. The platform integrates daily sales data feeds, provides granular trade spend insights, and enables easy comparison of planned versus actual trade performance. Key features include budgeting and forecasting, discount management, promotion calendar and optimization, real-time analytics, workflow management, and KPI monitoring, all aimed at helping CPG brands enhance promotional effectiveness and improve cash flow.