Product

About the Purple

Purple, developed by SPRYLAB, is an AI-based multi-channel publishing software designed for newspaper and magazine publishers. It serves as a central content hub and complete editorial system for creating and distributing content across various digital channels, including web, apps, and social media. The platform helps media companies transition from print-dependent models, offering features like a headless CMS (Purple Editorial), an Experience Builder for websites and apps (Purple Experience), and audience development tools with AI features (Purple Growth). It aims to streamline publishing workflows, enhance reader engagement, and increase digital revenues.