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About the Sift

Sift is an AI-powered digital trust and safety platform that helps businesses prevent fraud and abuse across the entire customer journey. It leverages a global data network, machine learning, and behavioral analysis to detect and block various types of fraud, including payment fraud, account takeover (ATO), content abuse (spam, scams), and policy abuse. Sift provides a unified console for fraud operations, allowing businesses to manage cases, customize workflows, and gain real-time insights into fraud trends. It aims to reduce manual review, minimize false positives, and enable businesses to accept more legitimate transactions while protecting user accounts and brand integrity. Sift offers specialized solutions for payment protection, account defense, and dispute management.