Product

About the Sprout Social

Sprout Social is a leading cloud-based social media management and analytics platform designed to help businesses of all sizes manage their social media presence across various networks. It offers a comprehensive suite of tools for publishing and scheduling content, engaging with audiences (via a unified Smart Inbox for all social messages), social listening and monitoring, sentiment analysis, competitive benchmarking, and in-depth performance reporting. Sprout Social also includes advanced features like AI and automation for task management and insights, an asset library, and employee advocacy tools. Its goal is to streamline social media workflows, enhance customer communication, drive revenue, and provide actionable insights for a smarter social strategy across platforms like X (formerly Twitter), Facebook, Instagram, LinkedIn, TikTok, YouTube, Pinterest, Google My Business, and more.