Product

About the Vividly

Vividly is a cloud-based trade promotion management (TPM) software tailored for consumer packaged goods (CPG) companies. The platform helps brands optimize trade spend, improve sales forecasting, and reconcile deductions through AI-powered analytics and real-time insights. Vividly provides campaign planning, promotion tracking, deduction management, budgeting and forecasting, and ROI analysis, all integrated with existing ERP and financial systems. Key benefits include improved planning accuracy, enhanced cash flow, better retailer relationships, and significant time savings from automated deduction reconciliation. It supports collaboration between sales and finance teams and offers customizable dashboards, scenario planning, and strategic financial tools to maximize trade promotion ROI.