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WorkSpan

Sales Tools
Partner Ecosystem Platforms

Leading cloud-based ecosystem business management platform for co-selling, co-marketing, co-innovating, and co-investing

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WorkSpan

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About the WorkSpan

WorkSpan is a powerful cloud platform that connects ecosystem partners, processes, data, and insights to enable collaborative business management across complex ecosystems. It provides a shared system of record that digitizes partner pipelines, automates co-selling and co-marketing workflows, and integrates deeply with CRM platforms like Salesforce, along with major hyperscalers including AWS, Microsoft, and Google. WorkSpan’s modules include Co-Sell for opportunity collaboration and referral sharing; Co-Market for joint marketing campaign planning and lead distribution; Co-Innovate for shared solution development and packaging; and Co-Invest for market development funds management. Through AI-powered analytics and real-time data sharing, WorkSpan empowers organizations to accelerate time to market, increase win rates, expand into new accounts and markets, and maximize the impact of partner ecosystem strategies. It is trusted by global enterprises such as SAP, Wipro, Kyndryl, and VMware.

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