Product

About the ZoomInfo Operations

ZoomInfo Operations (OperationsOS) is a data management and orchestration platform that provides B2B contact, company, and intent data plus tools for enrichment, cleansing, deduplication, routing, and workflow automation. It connects to CRMs and marketing platforms such as Salesforce, HubSpot, Eloqua, Snowflake, and Microsoft 365 to synchronize, standardize, and score records so revenue teams can build accurate segments, trigger campaigns, and run account‑based motions. Core capabilities include multi‑vendor enrichment, lead‑to‑account matching, normalization, scoring, and analytics across the funnel.