B2B sales of today require more than simply showing a good sales presentation. Buyers want personalized insights, timely responses, and proof of value as quickly as possible—often before the initial meeting. It is hard enough to sell when buyers are expecting more, but when sellers spend time looking for a content piece that they think will work or even recreating emails that are in their inbox, they aren't helping revenue.
Sales enablement tools provide a remedy.
Sales enablement tools enable sellers to get on-demand access to content, AI insights, training, can potentially even deal stage recommendations, and all the tools they need to give their sales reps, from onboarding to close. In Allego's 2025 research survey, organizations that use sales enablement tools had a 13 to 20% higher win rate and faster pipeline velocity.
If you are managing a mature global sales team or working on a fast-growing startup sales team, the right sales enablement tools can make you impactful in creating a good sales process.
This article will highlight 9 of the best sales enablement tools to help B2B sales teams close deals faster, so maybe by delivering the right resources into the right hands, when they are needed.
Sales enablement tools are tools that provide sellers the resources, content, data, and coaching needed to effectively and efficiently advance deals. Sales enablement tools are distinct and purpose-built for real-time selling, unlike traditional content libraries or CRM systems.
Sales enablement platforms allow sellers to consolidate sales assets, personalize buyer interactions, access just-in-time learning, and receive analytics on the "what" actions that result, as opposed to the "how." I like to think of it as the control center for sales, marketing, and enablement teams.
The unique and differentiating aspect of today's tools is AI-powered automation, not knowing which pitch deck to share based on a buyer persona, coaching reps regardless of happening for the first time or the 10th time, conversation intelligence takes the guesswork out of it and gets people on the same page.
The outcome is instead of salespeople spending 10% of their time developing a deal, they are spending 90% of their time on a deal because sellers can build relationships instead of digging through folders. For B2B organizations, this means accountable, scalable selling instead of one-deal-at-a-time, dramatically cut deal cycles, and provide material ROI on content, infrastructure, and training.
Every sales enablement tool is different, and the best tools incorporate content delivery, coaching, buyer engagement, and analytics powerfully. With that said, what should you look for?
AI-Powered Content Suggestions
Tools that recommend the best asset based on deal stage, persona, or previous success will drive productivity for sellers.
Integrated Sales Training and Coaching
Onboard reps with powerful built-in coaching, skill assessment, and role-play simulations so they can ramp faster and remain sharp.
Buyer Engagement Insights
You'll track when prospects view content, how long they spend on pages, where they click, and re-engagements - so your follow-up is smarter.
CRM and Communication Platform Integrations
Does it integrate with Salesforce, HubSpot, Slack, Microsoft Teams, or email communication platforms?
Scalability with Security
From 10 reps to 10,000 reps, you want it to scale with your team, year on year, while meeting your compliance requirements.
These features are what transform static tools into dynamic growth machines.
1. Highspot - For Unified Enablement
Highspot offers a powerful platform that integrates content management, training, coaching, and buyer engagement. Highspot's AI-driven content recommendations and engagement give it a key differentiator. Reps can share materials from their CRM and understand in real time how engaged buyers are with each asset.
Best for: Enterprise teams that want to scale training and content use without the headache.
2. Seismic - For Large Content Teams
Seismic's dynamic content delivery and ability to deeply personalize offers a unique experience for sellers. Marketers can push real-time updates to sellers, ensuring they are using the latest selling assets when talking to buyers. The built-in analytics can help you measure which materials ultimately closed a deal.
Best for: Global sales teams with content libraries and depth of brand control.
3. Showpad - For Sales + Learning
Showpad connects enablement and learning all in one platform. It offers an intuitive user experience that allows quick content access, and easy onboarding modules for training were also very appealing to new teams or quickly scaling sales teams.
Best for: Mid-sized companies needing quick adoption and unified training.
4. Gong – For AI-Powered Revenue Intelligence
Gong represents a radical departure from traditional conversation intelligence. By recording, transcribing, and analyzing sales conversations, Gong takes what works (and equally important, what does not) to the next level. The AI identifies deal risks, identifies mentions of competitors, identifies talk-to-listen ratios, and helps managers learn to coach more intelligently and sellers to close more intelligently. Gong can even sync with your CRMs so that you can connect your insights with the health of your pipeline.
Best for: Sales organizations looking for smarter calls, training members in real-time exercise, and decision improvement.
5. Mindtickle – For Skills Development
Mindtickle is exclusively for sales readiness. It offers structured onboarding, scenario planning, training, quizzes, and scoring for performance. It gives you dashboards and visual reporting to help you identify how reps progress over time and correlate training against sales performance.
Best for: Enablement leaders prioritized on skill-building and rep development.
6. Allego – For Peer-Led Enablement
Allego combines the best of video coaching, peer learning, and sharing video content that is accessible and easy to share in a mobile format. It is especially helpful for dispersed teams or sellers in the field. Reps can record practice pitches, receive AI-generated feedback, and learn from top performer demonstrations all in one place.
Best for: Team accountability where sellers are working remotely and can access on-demand, personalized video coaching.
7. Outreach – For Sales Execution Excellence
Outreach is a sales engagement tool with far-reaching opportunities beyond email sequencing. It can automate multi-touch outreach across multiple channels (including Email, Phone, LinkedIn), track engagement, and allow the sales rep to see what's working while simultaneously suggesting next-best steps. Additionally, it has the Kaia AI assistant that gives the rep live in-meeting cues during live meetings. Add in powerful analytics, and you create a productivity machine.
Best for: B2B teams looking to rapidly increase outreach, increase conversion rates, and decrease rep administrative work.
8. Enable.us – For Buyer Enablement
Enable.us has a distinct focus on empowering buyers to then empower themselves to make decisions faster. It creates private digital deal rooms in which all relevant materials (incl. case studies, proposals, and FAQs) exist in one personalized hub. Buyers can really collaborate and share internally as well as collaborate with your reps live.
Best for: Complex B2B deals that have multi-stakeholders and long sales cycles.
9. Paperflite – For Content Intelligence
Paperflite is terrific when it comes to knowing how your buyers engage with your sales content. It gives you heatmaps to see where people read, an engagement score system, and content performance. Reps, by design, know very clearly which assets cause which action, which means they can continue to sharpen and hone what they share.
Best for: Marketing and sales enablement teams wanting the best ROI from their enablement content.
There are many kinds of enablement tools. The best option for your team is based on your unique goals, the maturity level of your sales, and how complex the buyer journey is. Here are 5 things to help:
1. Understand Your Primary Challenge
Is your main issue onboarding new reps? You could look for tools like Mindtickle or Showpad. Is your question focusing on a better understanding of buyer conversations? You should look to Gong or Outreach.
2. Determine Platform Connection
You need to know that the tool fits in nicely with your CRM, marketing automation, and communication tools. For example, Highspot and Seismic have both strong Salesforce connectors.
3. Assess Size and Scalability
A start-up might need a budget and an all-in-one tool, while a large enterprise should be focused on role-based levels of access, multilingual capacity, and analytics deep-pull capabilities.
4. Usability and Adoption
The tool needs to be simple enough that reps can take it on quickly. For example, Allego and Enable.us are good in this space because they are mobile-first and emphasize user experience.
5. Don't Forget About Buyer Experience
Now, buyers expect no formality and a personalized experience through a seamless and frictionless buyer journey. Like Enable.us’s digital sales room option or Paperflite’s insights into buyer and content interactions, tools that heighten buyer confidence heighten buyer velocity.
Even the best sales enablement tools can fail by implementing them incorrectly. Here are five mistakes B2B teams need to avoid:
1. Focusing on Tools Instead of Strategy
Shiny new technology will not fix broken processes. Sales enablement should start with defined goals - speed of onboarding, win rates, velocity of deals - and NOT just technology.
2. Overburdening Reps with Content
Having too much content is a deterrent, not an asset. The focus should be on a manageable set of searchable assets (cues from AI), with alignment with the sales funnel stages.
3. Not Considering Sales-Marketing Alignment
If marketing creates phantom sales enablers that sales does not use - or the other way (sales creates content marketing will not touch) - then what a waste of marketing dollars. Joint planning of content and feedback loops is imperative.
4. Not Focusing on Buyer Experience
By design, tools should simplify decision-making for buyers. If the rep outlet feels vanilla or cumbersome to navigate, then no tool or platform will drive meaningful conversions.
5. Not Focusing on the Metrics that Matter
Purchasing downloads is always vanity statistics. What you want to track is the impact of a piece of content on a deal, productivity, time to revenue, and more.
By avoiding these missteps, you can generate some measurable return on investment from your sales enablement strategy.
Sales enablement is changing quickly, and the future will be smarter, more predictive, and deeply buyer-centric. Here’s what’s to come:
1. Hyper-Personalized Content Journeys
Artificial intelligence will continue to personalize content based on buyer behavior and persona, industry, and even on the emotional tone of previous conversations, delivering content at the precise moment the buyer will engage with it.
2. Real-Time Enablement during Calls
Tools like Gong and Salesloft have already implemented real-time cues during live calls—soon, AI will recommend responses, surface competitive intelligence, or pull relevant assets within a demo.
3. Normalization of Digital Sales Rooms
No more email chains of PDFs. Digital sales rooms will comprise interactive, branded buyer portals such as Enable.us or Paperflite. We will now always have one single source of truth for each deal.
4. Enhanced Predictive Analytics
Enablement tools will offer not just “what has happened,” but “what is likely to happen,” notifying us of deals that are at risk, ideal follow-up timing, and optimal engagement sequences.
5. Enablement for Post-Sale Teams
Enablement will encourage customer success and account managers—tools to drive renewals, upsells, and long-term loyalty.
Sales enablement isn’t just on the rise—it is revolutionizing the way B2B revenue teams work.
Sales enablement is no longer a “nice to have, ve” it is the only competitive advantage for high-growth B2B teams. We are now in an era of smarter buyers, longer selling cycles, and shorter attention spans. Getting the right tools, content, and coaching to your reps at the right time is paramount.
The very best sales enablement platforms do more than a content management system. Profiles integrate into your technology stack, personalize engagement, and provide actionable insights that can guide sellers and excite buyers. But technology will only get you halfway. True success lies at the intersection of people, process, and platform. Similar to other revenue teams, marketing, sales, and enablement have to come together, measure what matters, and continuously optimize based on what moves the revenue needle.
No matter if you're scaling a startup or revolutionizing an enterprise sales force, it's time to invest in enablement that empowers. Look for platforms based on your most pressing needs, which might offer onboarding, buyer insights, or personalization.
Empowered reps close more. Empowered buyers convert faster. Sales enablement delivers both.
Head over to SaaSReviewInsights.com for expert breakdowns, real user reviews, side-by-side comparisons, and exclusive buyer guides on 50+ leading platforms.
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