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About the Qualtrics Customer Experience

Qualtrics Customer Experience (CX) is a comprehensive cloud-based platform that helps organizations understand, manage, and improve every aspect of the customer journey. It enables businesses to collect customer feedback across various channels (surveys, digital, call center, social media), analyze it using advanced analytics and AI (including text and voice analytics), and then take action to close experience gaps. Qualtrics CX provides customizable dashboards, real-time insights, automated workflows, and integrations with numerous business systems (like CRM platforms) to deliver personalized experiences, reduce churn, and increase customer loyalty.